Building Trust
Consumers seek reliability in brands, and outdoor advertising fosters trust. Research shows it enjoys a 55% trust level, surpassing search ads at 44% and online banners at 33%. Greater trust can lead to increased engagement with your brand.
Repeated Exposure
Many people follow the same routes daily. Ads placed along these paths benefit from repeat views, reinforcing brand recognition. Approximately 92% of the UK population notices bus shelter ads weekly, demonstrating their vast reach.
Viral Potential
Striking or humorous ads often prompt conversations among friends, enhancing brand visibility. A study indicated that 56% of people share amusing outdoor ads, spreading awareness organically.
Heightened Attention
When out and about, our awareness increases significantly. Research indicates a 33% boost in attention to outdoor ads compared to other environments.
Effective OOH advertising involves strategic planning, including design, placement and timing. MOOHM Direct specialises in crafting impactful campaigns using our diverse portfolio of premium display options in London City. Reach out today to discover how we can elevate your advertising efforts.